Freshers 2025 retro: The winners for student attention
Who were the winners in the 2025 Freshers season and who needs to up their game? A must session for marketers looking to connect with students.
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Freshers 2025 retro: The winners for student attention
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Join us for a Freshers retro to look back on which brands nailed their Freshers Week campaigns this year – and why?
- Get an exclusive look into how Pion’s house party activation brought together brands and students for a night of nostalgia and community in the ultimate student-takeover.
- Our panel of freshers reveal their experience of the first few weeks of uni – which brands caught their eye, just how sober curious today’s freshers actually are and which brands have helped them settle into uni life.
- Discover how Pion’s student marketplace Student Beans is enabling brands to give students a platform to find their tribe through events and community.
If you’re a marketer looking to connect more meaningfully with students on campus, this session is a must.
Why attend?
Student insights
Get the inside track on student spending habits before and during their first week at university – what influences their purchases and did AI play a part in their search journey?
Winning strategies
What makes a brand stand out to students? We’ll reveal which campaigns – digital or in-person – delivered the best results.
The student calendar
Learn how to prepare for the biggest sales moments of the year for students, including Black Friday, the festive season, and the January loan drop.
Unlock a new student audience
From web, in-store and app verification, understand how Beans iD is powering brands to connect with millions of verified students at the most pivotal time of the year.