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Back to school playbook: Strategies to secure student spend

Brands: are you ready to head back to school? It may feel a bit soon, but trust us: you can never be too early when it comes this huge opportunity.

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Back to school playbook: Strategies to secure student spend

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In this exclusive Pion webinar, we’ll be honing in on your back to school strategy. Join us as we dive into the creator economy, explore student shopping habits, debate the value of experiential marketing, and share key campaign dates.

This is your one-stop-shops for understanding the season, setting (and meeting!) your goals, and securing student spend.

Plus, you’ll have the opportunity to put your burning questions to our panel of industry experts.

Why attend?

  • ‍Lessons and wisdom from industry experts. Our panel will discuss their successes, experiences, and learnings as we look towards the 2025 freshers season.‍
  • Insights to power your strategies. All good campaigns start with data, and we’re here to give you the goods. ‍
  • Case studies to help you learn from the best. Suss out the competition and pull inspiration from our data-packed case studies.

‍‍All the next gen trends for a next gen audience.

For the brands, marketers and creators, this session is for everyone. You can’t afford to miss it!

Speakers

  • Tierney Cowap

    Senior Brand Manager, Monzo

  • Amy Lewin

    Marketing Director, Girls in Marketing

  • Karissa Lew

    Gen Z Student, University of Texas

  • Izzy Hall

    Senior Content Executive at Pion

Data, trends, and tactics. Your marketing strategies for back to school success.