Future-Proofing Your Student Connection: Why Experiential is Key
Join our live digital masterclass in partnership with GottaBe! on July 2nd 2026, 4PM BST

WATCH ON DEMAND
Gen Z doesn’t just want to scroll past your brand, they want to experience it. In fact, 74% prefer connecting with brands in real life rather than digitally, reflecting a wider shift towards “resetting to real” and leading a more analogue lifestyle.
Join Pion and GottaBe! Marketing as we break down why experiential marketing is the only way to break through the noise of the 2026 Freshers season and beyond, with guest speakers from Just Eat Takeaway.com and Rollover Hotdogs.
In partnership with:
%20(1).png)
Lead Speaker
Why attend?
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Why attend?
- Learn how to ensure your brand forms a key "memory" using immersive activations that turn students into lifelong advocates.
- Discover the blueprint for building a rockstar student activation that drives measurable brand and commercial impact so your brand can take center stage.
- Unlock how discoverability turns into loyalty when brands are present during key moments in the life of a student (with Freshers being the jumping off point).
-
Speakers

Sheeva is Content Strategist at Pion, responsible for delivering a full-funnel user experience to Student Beans through engaging campaigns and exciting brand partner activations. With over 10 years' experience working in editorial, campaign production and content marketing for global publishers and brands - including Vogue, Net-a-Porter and more recently, LOOKFANTASTIC - she is at the forefront of understanding what content makes savvy consumers tick.

Martin Rothwell is Client Service Director at GottaBe! Marketing, where he helps brands create impactful experiential campaigns that drive engagement and loyalty. With extensive experience delivering activations for leading consumer brands, Martin specialises in turning real-world experiences into measurable business outcomes. He is passionate about helping brands build authentic connections with student and Gen Z audiences through memorable, experience-led marketing.

Richard has been at Just Eat Takeaway.com for five years, leading the delivery of the brand’s campaigns and communications previously in a Global role across 18 markets. In the last year, Richard leads the Local Marketing strategy for the UK market with targeted campaigns and on the ground executions. Driven by results, he is passionate about leveraging marketing technology to create efficiencies, while accelerating results.



Future-Proofing Your Student Connection: Why Experiential is Key
WATCH ON DEMAND
