Future-Proofing Your Student Connection: Why Experiential is Key
Join our live digital masterclass in partnership with GottaBe! on July 2nd 2026, 4PM BST

WATCH ON DEMAND
Gen Z doesn’t just want to scroll past your brand, they want to experience it. In fact, 74% prefer connecting with brands in real life rather than digitally, reflecting a wider shift towards “resetting to real” and leading a more analogue lifestyle.
Join Pion and GottaBe! Marketing as we break down why experiential marketing is the only way to break through the noise of the 2026 Freshers season and beyond, with guest speakers from Just Eat Takeaway.com and Rollover Hotdogs.
In partnership with:
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Lead Speaker
Why attend?
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Why attend?
- Learn how to ensure your brand forms a key "memory" using immersive activations that turn students into lifelong advocates.
- Discover the blueprint for building a rockstar student activation that drives measurable brand and commercial impact so your brand can take center stage.
- Unlock how discoverability turns into loyalty when brands are present during key moments in the life of a student (with Freshers being the jumping off point).
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Speakers

As the founder of Student Shopping UK - the experiential youth events company recently acquired by Pion - and now Head of Experiential Marketing at Pion, Alex brings 16 years of experience creating and delivering high-impact student retail campaigns.Having partnered with some of the world’s leading brands and shopping centres, Alex is passionate about connecting brands with student audiences in meaningful, measurable ways. His work centres on creating engaging experiential campaigns that drive visibility, strengthen loyalty, and deliver lasting impact.

Richard has been at Just Eat Takeaway.com for five years, leading the delivery of the brand’s campaigns and communications previously in a Global role across 18 markets. In the last year, Richard leads the Local Marketing strategy for the UK market with targeted campaigns and on the ground executions. Driven by results, he is passionate about leveraging marketing technology to create efficiencies, while accelerating results.


Future-Proofing Your Student Connection: Why Experiential is Key
WATCH ON DEMAND
