In a world where Gen Z fashion trends develop on a weekly basis, capturing the attention and loyalty of students is paramount.
In 2023, fashion transactions in the US rose by 12% compared to the previous year, with over 58,000 students making a purchase on Student Beans, Pion’s student discount marketplace. This is only set to grow: the industry is on the up, and this presents a golden opportunity to embed your brand in the day-to-day lives of Gen Z.
But where to start?
In this infographic, we look at
- How Pion can help fashion brands drive footfall and foster lasting connections
- Key Gen Z insights to help you understand this generation’s spending habits
- How you can increase repeat customers and drive brand loyalty
- The Gen Z fashion brands leading the way and capturing spend
Transform trends into triumphs and ensure your brand remains at the forefront of Gen Z’s fashion journey.