It’s time to head back to school
Discover how to capture student spending this back to school season
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What’s back to school season?
Happening between August and September, back to school is the run up to US students starting the new academic year at college.
It’s typically a time where they are buying all those student life essentials...like cookware, stationery, outfits for nights out. You know the drill.
But it’s worth noting, the back to school period doesn’t just cover the couple of weeks leading up to the return to college. It’s so much more...
School’s out for summer!
Back to school marketing
Discover when’s the best time to kick-off your back to school marketing campaign
91% WILL BUY A DISCOUNTED PRODUCT OVER A FULL PRICE ALTERNATIVE
LAST YEAR, STUDENT SPENT AN AVERAGE OF $482 ON TECH
Popular spending categories
Find out which product areas Gen Z students plan to splash the cash when heading back to school
Tips and tricks to win over Gen Z
We share our five top tips to capture the wallets of students in the run-up to college
1 IN 2 STUDENTS WILL BE BUYING ONLINE
“Anywhere with a student discount, I’m gonna check it out!”
- Gen Z student
Run your most successful back to school campaign ever!
Grab a copy of our back to school infographic