Food & drink: Capturing Gen Z without discounting your brand
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The definitive guide to Gen Zalpha loyalty, spending and value across the US.
Food & drink is the category that young people love to spend on the most (65% Love Score), but it’s also the #1 category for deal-seeking (48%).
So, how can brands meet this high discount demand without diluting brand equity?
Take a peek at our key findings...
Young Americans’ top 10 favorite food and drink brands
Discover how top-ranking brands mastered youth loyalty and how to make the cut in 2026!
DO THEY LOVE, LIKE, DISLIKE, HATE OR HAVE NO FEELING TO YOUR BRAND?
53% OF THIS PERSONA SEARCH FOR DEALS ON FOOD AND DRINK.
The food and drink target persona identified
Unlock the key Gen Zalpha persona to target and how to win them!
This comprehensive study delivers both the hard numbers and the real-life qualitative insights you need to capture the youth market.
WHERE DOES YOUR BRAND STAND?
“The PION100 Food and drink ranking isn’t just a popularity contest; it’s a snapshot of what young consumers value when money feels tight and choices feel consequential.” —Richard Jackson, Head of Content at Pion
