Win Freshers & Back to School. Win the future.

New students. New choices. New lifetime customers.

Right now, over 3 million new students are building lifelong brand habits.  One smart interaction can trigger a three-year lifecycle. Capture students on day one and keep them for years.

3m
NEW STUDENTS ARE CHOOSING WHERE TO SHOP & STAY LOYAL
88%
STUDENTS WON’T SHOP WITHOUT A VERIFIED DISCOUNT
2x
MORE LIKELY TO SPEND FREELY IN THEIR 1ST TERM (41% VS. 18%)
1/3
STUDENTS STILL SHOP BRANDS THEY DISCOVERED IN FRESHERS
2026 Resources
FRESHERS & BACK TO SCHOOL

Your Freshers and Back to School Playbooks are here.
Get the insights to win the season and build lasting loyalty and brand love.

Join our LIVE events

Learn how to capture the next-generation at our LIVE insider events. Get the insights to grow your next campaign. Hear from brands doing it well, and speak directly to students about what matters to them.

March 31st

Winning the Back to School Moment

00:00
-
00:00
Online
Webinar

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

April 16th

Navigating the First 30 days of Freshers

00:00
-
00:00
Online
Webinar

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

March 31st
The YMS logo

YMS - Pion's Youth Marketing Insider Event

00:00
-
00:00
In-person
London

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Why Brands Trust Pion

OUR BRANDS:
100K 4.9*
APP RATINGS
ISO 27001 CERTIFIED SECURITY
VERIFY 1BN+CUSTOMERS

We’ve Won
The Market

We scaled Student Beans into the UK & US’s #1 student destination, solving international student acquisition.

Unmatched
Partnership

We act as an extension of your growth team, delivering full-funnel ad solutions with unparalleled reach.

Proven Global Impact

We partner with 3,500+ brands across 100+ territories, that’s more than any other platform.

See What Our Partners Say

Brands come to Pion for our people.
We act as an extension of your growth team,
delivering full-funnel ad solutions with unparalleled reach.

We worked with Pion to promote the Samsung Galaxy Z Flip5 and Galaxy S23 Ultra devices via TikTok, positioning our Galaxy smartphones as Gen Z’s must-have purchases across Cyber.

Our first creators campaign with Pion was a huge success, so much so we invested in another one for our new pizza! The team came up with brilliant concepts, ideal creators and made the whole process seamless.

We’ve chosen to work with Pion over other student discount platforms because of their fantastic range of media options and unrivalled account managers who are always willing to help.

Pion knows exactly what works for the student market and they worked with us to optimise our program, drastically increasing the results we see.

You're in good company
3,500+
global brands
trust Pion