*For senior brand marketers only.

Icebreaker: Unlock your buyer's mind with behavioural science - Dr. Peter Hughes, psychologist and CEO of Cognition, will uncover the psychology 
that really drives consumer behaviour, taking you on a tour inside your buyer's mind (and your own).

Fearless leadership for Zalpha and beyond: Marketing success for next-gen consumers - Hear from our panel of marketing chiefs that are tackling this competitive landscape head on, featuring BBC and Umbro.

Roundtables: Meet, discuss and exchange ideas with your peers across 
the following topics:

• The changing shape of the marketing function.
• What youth audiences look like in 2025 and beyond.
• Maintaining brand relevance in today’s culture.The leader vs. team member age gap.
• And more!

*For Pion customers only.

Join Pion’s exclusive workshop to supercharge your shopping season strategy and get your brand set up for Black Friday, Cyber Monday and the whole festive season.

What’s in store:

• Black Friday, Cyber Monday and Festive are the most important shopping events of the year. You’ll hear exclusive research into student spending and activity across this shopping season.
• Our panel of brands and students share their insights into what works (and what doesn’t) and how they are navigating strategy ahead of this key time of year.
• A look into Pion’s roadmap to help you land your Q4 campaigns and the new playbook for marketers looking to win in the most competitive landscape yet.

Join our expert brand specialists in this specially crafted lab session hosted by SMRS, designed to give you the space to explore the challenges and opportunities facing your university's brand. Together, we'll dive into why understanding your brand's connection with your audiences, helps you find your brand voice.