Signed, Sealed, Success: Brand Building To Rewrite Gen Z's Perception

March 12, 2024 4:00 PM

Want to learn how to speak Gen Z’s language? What makes them tick, in a world of social media saturation? How to tap into the FOMO effect? Which creators are resonating with them, and who is giving them the ick? Look no further.

In this exclusive webinar, we sit down with panelists from Monzo and Samsung to discuss how to build your brand for the Gen Z audience, and share insights on how you can rewrite your narrative to capture the hearts (and spend!) of this cohort. 

We’ll discuss:

  • The impact of the creator economy
  • Mistakes and lessons from previous campaigns
  • Where you should be targeting your marketing
  • First-hand insights from marketing experts from Samsung and Monzo, and a popular Gen Z creator.

Alexandra Haider, Content Executive at Pion

Alexandra is a content writer at Pion, working on blog content, social media content and with the wider insights team for long-form guides and reports. She is a digital native with a background in content marketing and a passion for all things Gen Z. Her simple pleasures include Radio 4 in the morning, old X-Factor auditions, pop culture trivia and drinking her body weight in Diet Coke.

Germana Mitrani, Affiliate Marketing Manager at Samsung

Germana is a seasoned marketing professional with 6 years experience in the Affiliate & Partnerships Industry. Known for her expertise in the Electronics space and her bubbly personality, Germana looks after affiliate campaigns strategy and activation at Samsung. In 2023 she worked on various creator campaigns targeting Gen Z. Within the UK DTC department, she is in charge of the MX division, which includes Smartphones, Tablets, Watches, Buds and Laptops. Prior to Samsung, Germana was a Team Leader at Awin specialising in the Retail & Telco sectors. And outside of work? She loves skiing, musicals and play dates with her little niece and nephew.

Tierney Cowap, Growth Campaigns Manager at Monzo

Tierney is a social and digital marketing specialist with over 9 years’ experience in the FinTech, publishing and e-commerce industries. In the last decade, she has developed multi-channel marketing strategies for influential global brands and publishers, including Monzo, VICE, The Daily Telegraph, Refinery29 and The Independent.

Ishika Mehra, Gen Z Content Creator & Actor

Ishika Mehra, a 22-year-old content creator, actor, and part-time marketing executive at Keplin, graduated last year and promptly delved into full-time content creation and acting. She made her debut in a major role last year and has since starred in three more films. Ishika is also a full-time fashion, beauty, and lifestyle Gen Z content creator, collaborating with brands like ghd, Huda Beauty, and Nike to produce engaging content for her followers. Beyond her professional pursuits, she enjoys traveling to new destinations, immersing herself in diverse cultures, and constantly chasing her dreams.