User behaviour and how brands are bridging the in-store vs digital divide to win loyalty
Join Pion’s performance marketing themed panel discussing how brands are driving footfall in store whilst also addressing the changing online shopping habits of Gen Zalpha. Spoiler alert: tech is shaping the future of retail, but the brands that are winning are those blending digital and in-store. This is your not to miss session on all things loyalty, optimisation and the challenges and opportunities for performance focused marketers.
Daniel is Head of Content & Customer Experience at Pion and is responsible for leading Pion’s Global content operations in 100+ markets. In his time at Pion, Daniel has successfully worked on Gen Z campaigns across EMEA, US and APAC regions, with brands including ASOS, Gymshark, Domino’s Pizza, Apple, Amazon and more. Daniel has first hand experience in adapting to the changes on e-commerce consumer buying behaviours over the past decade.
Outside of work, Daniel enjoys spending time in his local playground with his 2 daughters and cuddling his Persian Cat, Dandy, whilst binging ITV’s latest crime thriller.
Santhi has nearly a decade of experience driving digital growth, and currently leads the Performance Marketing team for EMEA markets at global footwear brand Dr. Martens. Before joining Dr. Martens, she worked at an agency, leading performance marketing strategies for brands across diverse industries and global markets; including fashion, beauty and homeware.