Unlock Your Buyer's Mind with Behavioural Science
In this entertaining keynote, Dr. Peter Hughes, psychologist and CEO of Cognition, will uncover the psychology that really drives consumer behaviour. Using examples from a casino in Las Vegas to a bank robbery in Pittsburgh, he will take you on a tour inside your buyer's mind (and your own!). You'll learn about the biases that drive engagement, and how they affect the decisions made by brand and marketing leaders.
This session is part of an exclusive Marketing Leaders workshop for senior marketers and decision makers - sign up here.
Dr. Peter Hughes is a specialist in communication psychology with a particular interest in brand psychology. He founded the Cognition Scientific Board, now acknowledged as the UK’s foremost board of advisors with expertise in psychology, neuroscience and statistics.
Peter has managed over 200 research, messaging, segmentation and growth projects for clients in more than 25 countries in EMEA, the US, LATAM and APAC. He has appeared in more than 60 television documentaries, delivers talks and runs workshops in the UK and internationally on psychology, decision science and leadership.