Out-of-Home - The OG Influencer
Before social media, Out-of-Home (OOH) was shaping culture, influencing behaviours and making brands famous. From ancient cave paintings and Egyptian Hieroglyphic to modern digital billboards, OOH has always been public, brand-safe and unmissable. It’s the OG influencer - trusted, engaging and built for impact.
Today, OOH is more powerful than ever, combining real-world presence with digital targeting. It amplifies social content, drives engagement, and delivers trust like no other medium.
Join JCDecaux’s GENgage team at YMS to explore how brands can harness OOH to influence consumer behaviour, spark viral moments, and turn digital campaigns into tangible, high-impact experiences.
Sonia Harrach leads GENgage, JCDecaux UK's Gen Z-focused program, at the world's largest Digital Out-of-Home media company. With expert insight into Gen Z behaviours and media consumption, she collaborates with brands to create meaningful connections with this influential audience. By harnessing the power of Out-of-Home media, Sonia helps brands amplify awareness, engagement, and action for brands like Jimmy’s Iced Coffee, Nakd & Modibodi. Through strategic partnerships, she ensures brands not only reach Gen Z but also resonate with them, driving growth and competitive advantage in an ever-evolving market.