Fearless leadership for Zalpha and beyond - marketing success for next-gen consumers
Hear from our panel of marketing chiefs that are tackling this competitive landscape head on. They will share their insights into understanding their Gen Zalpha consumers and preparing your marketing teams for a new generation of youth audiences.
We’ll explore:
- The changing shape of the marketing function and how leaders are adapting
- Marketing strategy and if it’s got what it takes to stand up to a new generation of 16-24s
- Maintaining brand relevance in today’s culture
- Bridging the generational gap between leadership and team members
This session is part of our Marketing Leaders workshop for senior marketers and decision makers - sign up here.
Paul is the Director of Marketing at the BBC, the world's most trusted media brand, used by over 90% of the UK every week. He leads the marketing activity across BBC iPlayer, BBC Sounds, BBC TV, BBC Radio, BBC Sport, CBBC, CBeebies, Children in Need and Comic Relief.
His remit includes popular content brands such as The Traitors, Gladiators, Race Across The World, SAS Rogue Heroes, Line of Duty, Killing Eve, Happy Valley, Peaky Blinders, The Apprentice, Planet Earth, Doctor Who, World Cup, Glastonbury and Eurovision.