Brand Collabs 2.0 - The Bridge to New Audiences
Brand collaborations are the gift that keeps giving, but how are they evolving to help brands build bridges to new audiences?
Why we're excited:
- Francesca developed strategy and ideas for all multi-channel seasonal campaigns and marketing activations at Ann Summers, aligning the brand with key partners.
- Nicole spearheads aligning Three with key pillars of youth culture, focusing on music and sport. She'll share the key behind their partnership with Chelsea FC and in particular the women's game as well as music festivals and more.
Marketing has been a passion of mine since age 15, when I first realised the potential of this field to shape narratives and create meaningful connections between brands and people. Early on, I started giving career talks to Year 11 and sixth form students around North and East London, sharing the often-unseen creative and strategic avenues that marketing offers. Those experiences showed me the power of mentorship and ignited a lasting desire to inspire others about this dynamic career path. Currently, I develop strategy and ideas for all multi-channel seasonal campaigns and marketing activations at Ann Summers.
Working at Three since 2021, Nicole leads their Chelsea FC Women's Sponsorship - managing Three's award winning campaign, the #WeSeeYou Network. Alongside her work in Women's Football, Nicole also works on Three's music festival partnerships.