Changing the Fate of Generations to Come
Unlock the secrets to connecting with young audiences in ways that truly matter. In this unmissable conversation, we’re bringing together Troy Armour, the founder of Junk Kouture which is the world’s largest platform empowering creative teens through sustainable fashion, and 21-year-old author Caterina Mendez, a rising voice making life’s toughest lessons accessible for youth. Together, they’ll tackle big topics—like self-worth, self-acceptance, and the priceless elements that shape loyalty.
Expect a deep dive into what it takes to ignite generational change, not only to gain a competitive edge but to transform lives through real impact. Whether you're a brand leader or marketer, this talk promises to leave you inspired, equipped with actionable insights, and ready to make a lasting difference. Join us and discover how brands can be more than logos—they can be forces of change.
Troy hails from the green shores of Ireland, an entrepreneur, he started his first company when he was 21 and now leads the global expansion of Junk Kouture across the world. Passionate about creativity and building a better future, his goal is to enrich and empower the lives of 1 billion young people.
A being like no other, Caterina Mendez is wise beyond her years and inspiring by nature. Currently, she is on a mission to make complex life lessons accessible by writing in simple language aimed at children, while truly crafting transformative tools for everyone—after all, we are all on a journey of growth. At just 20, she published her first book, 'I Have Discovered: Tales of the Magic I Uncovered', and she is preparing for the unimaginable.
Originally from Guatemala, Caterina is committed to contributing to her country’s development by unleashing the potential of its young population. As the project leader of MetaHumanos502, an innovative program designed to impact the lives of 400,000 young Guatemalans in its first year, she is dedicated to creating a brighter future for her community.